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RankInLLM.ai / Brand resources

Brand Guidelines

Welcome to the RankInLLM.ai brand guidelines. This page provides the official brand information, visual identity guidance, product descriptions, and media resources for anyone creating content about RankInLLM.ai.

Our goal is to maintain a consistent and accurate representation of RankInLLM.ai across websites, publications, presentations, social media, and partner communications.

Last updated:

Download logo pack

About RankInLLM

RankInLLM.ai is an AI search visibility platform that helps brands understand how they appear across AI-powered search and answer experiences. It helps teams assess brand mentions, citations, competitor visibility, and how their content is represented in AI-generated responses.

RankInLLM.ai focuses on helping businesses understand and improve their visibility as people increasingly discover information through AI platforms.

Brand name: RankInLLM.ai

Website: https://rankinllm.ai/

Brand Name & Usage

The official brand name is RankInLLM.ai.

Please follow these naming conventions

  • Use “RankInLLM.ai” with a capital R, I, and LLM.
  • Do not insert spaces into the brand name.
  • Use “RankInLLM.ai” when referring to the brand with its domain as part of the name.
  • Use the official name consistently across editorial content, presentations, social media, and marketing materials.

Avoid unofficial abbreviations or alternate spellings that could create confusion.

Logo & Wordmark

Primary wordmark / light backgrounds

Primary wordmark / light backgrounds

Download SVGTransparent PNG
Reversed wordmark / dark backgrounds

Reversed wordmark / dark backgrounds

Download SVGTransparent PNG
Brand symbol / light backgrounds

Brand symbol / light backgrounds

Download SVGTransparent PNG
Reversed symbol / dark backgrounds

Reversed symbol / dark backgrounds

Download SVGTransparent PNG

The RankInLLM.ai logo and wordmark are key elements of the brand identity.

The logo pack includes

  • Primary logo for light backgrounds
  • White or reversed logo for dark backgrounds
  • Transparent PNG versions
  • SVG versions for scalable digital and print use
  • Standalone brand symbol, if available

Logo usage

  • Preserve the logo's original proportions.
  • Maintain sufficient clear space around the logo.
  • Use versions that provide adequate contrast against the background.
  • Do not stretch, rotate, recolor, distort, or recreate the logo.
  • Do not add shadows, outlines, or effects unless included in an approved asset.

Use only approved logo files.

Brand Colors

RankInLLM.ai's visual identity uses black and white only as its brand colours.

Use only black and white for branded materials to maintain consistency across web pages, presentations, social posts, and other assets. Do not introduce purple, green, or other colours as brand colours.

Black
#000000
RGB 0, 0, 0
White
#FFFFFF
RGB 255, 255, 255

Brand color usage
ColorHex codeRecommended use
Black#000000Brand identity, text, primary accents, and key interface elements
White#FFFFFFBackgrounds, text on dark backgrounds, and contrast

Typography

The RankInLLM.ai website uses Geist Variable, with system sans-serif fallbacks. Use consistent, readable type and preserve the supplied logo artwork.

Geist Variable

Clear information.
Consistent identity.

Product & Platform Visuals

Product screenshots and platform visuals should accurately represent RankInLLM.ai's actual interface and available features.

Approved visuals may include

  • AI search visibility dashboards
  • Brand mention and citation reports
  • Competitor visibility comparisons
  • AI-generated answer analysis
  • Platform reports and insights

Screenshot guidelines

  • Use current screenshots from the actual platform.
  • Keep text and interface elements readable.
  • Do not alter data in a way that misrepresents platform functionality.
  • Clearly label demo data or illustrative examples.
  • Do not imply that sample metrics represent verified customer outcomes.
RankInLLM.ai metrics showing share of voice, brand mentions, sentiment, total citations and prompt mentions
Product example from the website’s audit-agent walkthrough. Sample metrics illustrate the interface; they are not verified customer outcomes.
RankInLLM.ai competitor analysis setup with brand and competitor URL fields
Competitor-agent setup example. Platform visuals may include interface colors; the brand palette remains black and white.
Download metrics screenshotDownload competitor screenshotExplore the product demo

Product Positioning & Messaging

RankInLLM.ai helps businesses understand how their brands appear in AI-powered search and answer experiences.

Core messaging themes

  • AI search visibility: Understand where and how a brand appears in AI-generated answers.
  • Brand mentions and citations: Analyze when brands are mentioned and which sources are referenced.
  • Competitor visibility: Compare brand presence and share of voice across supported AI experiences.
  • Content and optimization insights: Identify opportunities to improve the way a brand is represented in AI responses.
  • Reporting and analysis: Help marketing teams evaluate AI search visibility and communicate findings.

Describe only the features and integrations currently available in the product. Confirm platform support and feature availability before making specific claims.

Messaging principles

  • Explain the business value in clear, practical language.
  • Distinguish AI search visibility from traditional search rankings.
  • Avoid guarantees of rankings, mentions, citations, traffic, or revenue.
  • Do not present estimates or illustrative metrics as independently verified results.
  • Use specific, supportable claims instead of vague superlatives.

Brand Voice & Tone

RankInLLM.ai communicates with a tone that is

  • Clear: Explain complex AI search concepts in accessible language.
  • Knowledgeable: Share useful insights without overstating expertise or results.
  • Practical: Focus on what marketing and business teams can learn or do.
  • Evidence-led: Support performance claims with relevant data and context.
  • Forward-looking: Discuss changes in AI-driven discovery without making unsupported predictions.

Avoid exaggerated claims, unnecessary jargon, and language that suggests guaranteed outcomes.

Press, Media & Interviews

Explore media coverage, expert commentary, interviews, and podcast appearances featuring Kartik Sharma and discussions related to AI search visibility, brand reputation, and AI-driven discovery.

Media resources

The following resources can be added as they become available

  • Official logo pack
  • Approved founder biography and headshot
  • Product screenshots
  • Company overview and product fact sheet
  • Official press releases and company announcements

For media enquiries, interview requests, or additional approved assets, contact kartik@aurorallm.co.

Read the company overview and leadership biography

Co-branding & Partner Materials

When RankInLLM.ai appears alongside a partner, customer, or other organization

  • Use the approved RankInLLM.ai logo.
  • Maintain clear space and legibility for both brands.
  • Do not modify either organization's logo without permission.
  • Follow any applicable partner brand guidelines.
  • Obtain approval before implying an official partnership, endorsement, or affiliation.

Use of Brand Assets

RankInLLM.ai brand assets should be used accurately and in context.

Do not

  • Modify or misrepresent the logo.
  • Use the brand to imply an endorsement that has not been granted.
  • Publish inaccurate product descriptions or performance claims.
  • Present illustrative product data as actual customer results.
  • Use brand assets in a misleading, unlawful, or deceptive context.

For permissions and questions about asset use, contact the team.

Contact

For brand-related questions, media enquiries, or requests for official assets

Email: kartik@aurorallm.co

Website: https://rankinllm.ai/

Contact page: https://rankinllm.ai/policy/contact-us/